Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN
British comedian, Joe Lycett legally changes name to Hugo Boss to protest fashion house | Checkout Magazine
Hugo Boss comments on Joe Lycett's change of name - Fashion.ie
Joe Lycett changes name to Hugo Boss so man takes his name | Metro News
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Comedian Joe Lycett Explains His Name Change To Hugo Boss
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House - Every Day Riot
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Joe Lycett changes his name to Hugo Boss in defence of small businesses
British comedian changes name to Hugo Boss in protest - New York Daily News
Comedian Joe Lycett legally changes his name to Hugo Boss
Comedian formerly known as Hugo Boss changes name back to Joe Lycett - Planet Property
Hugo Boss responds to comedian Joe Lycett's name change | TheIndustry.fashion
Comedian Joe Lycett changes his name to Hugo Boss to protest label's treatment of small businesses - The National
Hugo Boss' name might suffer, but the brand will survive - CityAM : CityAM
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Hugo Shows China Who′s Boss | Business| Economy and finance news from a German perspective | DW | 01.03.2004
Hugo Boss | StarBuyer
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard
Hugo Boss - Wikipedia
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Hugo Boss responds to Joe Lycett's name change | Metro News
